Working on the 2025 Edinburgh Festival Fringe campaign at LOOP Agencies was a dream project. The Fringe is the world’s largest performance arts festival, and the brief called for visuals that were bold, eclectic, and instantly recognisable.
 

I developed the tarot-inspired visual identity that gave the campaign its distinct flavour — combining layered collages, hand-drawn illustration, and a sense of mystery that spoke to the discovery and unpredictability of the Fringe. One of the highlights was designing the official Programme cover.
 

From there, I carried the look and feel into a whole ecosystem of creative outputs: social ads, merchandise, and even a limited Oasis tour social post.